FASHION AS SIGN AND SYMBOLIC CONDITIONALITY: PHILOSOPHICAL AND SOCIOLOGICAL ASPECTS

نویسندگان

چکیده

The article is dedicated to revealing the specific features of fashion as a system cultural and aesthetic values, well contradictory social phenomenon which plays an important role symbolic regulator mass society. purpose this study mechanism creation sign world fashion, new models patterns behavior, evident hidden functions in era globalization. Attention focused on fact that one central modern world, has become industry based principle rationality, for production original trends, line with trends challenges times. It reflects reality, people who actively contribute changing its set motion reality. sociological can most adequate description explanation. This due process spreading characterized by value attitude both things other people. result such division into groups. A fashionable thing, desirable person, at same time becomes him image status interpersonal relations person aspires. analyzes terms conditionality reality sociality, temporality, ambivalence spectacularity. main attention authors devoted analysis behavior human-consumer, whom not only means self-expression, but also opportunity fill spiritual vacuum feel lost sense stability. importance solving problem ethics responsibility determinants all sphere contemporary consumer

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ژورنال

عنوان ژورنال: Shìd

سال: 2021

ISSN: ['1728-9343', '2411-3093']

DOI: https://doi.org/10.21847/1728-9343.2021.1(1).225446